前序：

最近,老听到一些爱学习的朋友说，他们的英语好象不怎么行了，而且一些原来读商务英语的朋友在给客户写邮件的时候都好象遇到了困难。自己想了想，好象自己的写作水平也在退步，尤其一些函电该怎么写才能把那封信变得漂漂亮亮呢？因此，突然有种想法，就是每天摘录一封函电信件并附上注解，好让自己有个加深记忆的复习，同时也能让更多的刚加入外贸的师弟师妹们一个学习的机会，同时也想让那些已经在外贸行业打滚多年的老前辈们出来给点实际的意见和交流，谢谢！

如果喜欢这个帖的朋友们，那就请留下你们的小脚印吧！开始的时候，我想在我的Q-ZONE里帖，但是想了想，QQ上的朋友们更多的喜欢是轻松愉快的东西，或许要找到懂得欣赏这个帖的朋友应该在这里，所以又转到这里来了。


PS：我个人觉的，其实外贸，不外乎就几个步骤：introduction （开发新客户），enquiry （询盘），offer (报价），counter-offer （还盘），之后就是洽谈合作的各项细节，谈好了当然就是签contract，之后就备货、生产、出货。但是，在我认为，销售的洽谈这个环节是至关重要的，尤其当你开发一个新客户的时候，一封漂亮好的邮件就更是吸引欧洲客户眼球的亮点！

如果不认同我的看法的朋友，也可以紧跟着发表下你的意见和看法！

函电 (1)


今天的题目是: Self-introduction

例文如下:

Dear Sirs,

We owe  your name and address to the Commercial  Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.

We avail ourselves of this opportunity to approach  you for the establishment of trade relations with you.

We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present.

Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.

In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage.

We look forward to receiving your enquiries soon.

Yours faithfully,

Encl.

函电 (1) ------ 注解 A


1. owe ...... to ......   把.....归功于......

例句: We owe your name and address to .......


2. Commercial Counsellor's Office  商务参赞处


3. be in the market for  想要购买....

例句: We are in the market for Groundnuts.

    be in the market     要买或卖

例句:  Please advise us when you are in the market.


4. avail oneself of ......   利用.....

例句: We avail ourselves of this opportunity to express our thanks to you for  your close cooperation.


5. approach   v.    与......接洽

例句: We have been approached by several buyers for the supply of walnuts.


6. state-operated corporation   国营公司


7. handle  v.    经营

例句: This shop handles paper and stationery.


8. acquaint sb. with sth.   使某人了解某事

例句: You will have to acquaint us with the details.


9. line   n.    行业 ; (一类)货色

例句: We have been for many years in the chemical line.

         This is a good line of hardware.


10. enclose   v.   随函附上

例句: We enclose a copy of our pricelist.

        Please refer to the pricelist enclosed with (or : in) our letter of August 5.
      
        Enclosed please find a copy of our pricelist.
       (Or: Please find enclosed a copy of our pricelist.)

        We believe you will find the enclosed interesting.

      enclosure    n.   附件  (信内有附件时,常用 Encl. 或 Enc. 注明与信末坐下角,如例文.)

例句: We thank you for  your letter of April 15 with enclosures.

函电 (1) ------ 注解 B


11. covering   包括......的 , 涉及......的 , 有关......的

例句: Please let us have  your pricelist covering your typewriters.


12. sth. be of interest to sb.   使感兴趣 , 有兴趣

例句: This article is of special interest to us.

     注意区分:  sb. be interested in sth.


13. upon (or : on) receipt of   收到......后 (即......)

例句: On (or : Upon) receipt of your instrucions we will send the goods.


14. requirement   n.   需要 ; 需要之物

例句: We can meet your requirements for (or: of) Walnutmeat.


15. trade   n.   贸易 ; 行业

例句: They have been in the wool trade for quite a number of years.

      trade   v.   从事贸易 ; 做生意 ; 经营

例句: They trade in cotton piece goods with many countries.


16. adhere to  = stick to    忠于 ; 坚持

例句: We always adhere to our commitments.


17. principle of equality and mutual benefit   平等和互利的原则


18. both trade and friendship to our mutual advantage   对双方都有利的贸易和友谊

经典句子: (曾经我尝试过在我客户的身上运用此句子,收到的效果不错.)

It is our hope to promote,by joint efforts,both trade and friendship to our mutual advantage.

函电 (2) ------ A


今天例文的题目是: (今天会有两封信,因为有一封是回信)

(A) Request for the establishment of business relations


例文如下:

Dear sirs,

Having obtained your name and address from Messrs. Anderson & Co.,Rotterdam,we are writing you in the hope of establishing business relations with you.

We have been importers of Arts & Crafts for many years. At present,we are interested in various kinds of Chinese Arts and Crafts and should appreciate your catalogues and quotations.

If your prices are in line,we trust important business can materialize.

We are looking forward to receiving your early reply.

Yours faithfully,


(从以上的信件中可以看出,这就是客户的 inquiry,继续看下面供应商的回复.)